Project Description:
During my tenure at Wefox, I spearheaded the development and launch of the RCA product, a B2C application designed to provide a complete solution for managing motor liability insurance policies. The RCA app offers a user-friendly interface and a variety of features that cater to the needs of our customers. This project aimed to automate and streamline the key processes involved in motor liability insurance, significantly improving efficiency and customer satisfaction.
Responsibilities:
Led the cross-functional team responsible for the development and launch of the RCA product.
Coordinated with designers, developers, and QA testers to ensure the product met all requirements and quality standards.
Conducted market research to understand customer needs and preferences, which informed the design and features of the app.
Managed the project timeline, ensuring the product was delivered on schedule and within budget.
Oversaw the launch and post-launch activities, including user training and support.
Results:
Successfully launched the RCA app, achieving a turnover of over €20 million within the first two years.
Streamlined the insurance process for customers, resulting in higher customer satisfaction and retention rates.
Enhanced operational efficiency by automating key business processes, reducing manual workloads for Wefox operators.